Information on Selling Real Estate

	My goal is not simply to sell your house, but rather to help you realize the best price obtainable for your property in the shortest period of time. To help you achieve this goal I have developed a strategic and systematic marketing program that includes my "Home Presentation Guide" to maximize the salability and financial return on your property.

	This Is What I do The following is an outline of what I will do for you in my marketing program to sell your property.
	Represent and protect you in the sale of your property. Develop a marketing plan exclusively for your property. Work to get the most money for your property in the shortest amount of time with the least amount of inconvenience to you. Prepare a comparative market analysis that will assist you in pricing your home. Inform you of all market activity in your area. Promote the sale of your home through the MLS system and cooperating brokers. Make appointments for each showing to prospective buyer and personally conduct all showings. Call you back after your property is shown to let you know what happened. Present all purchase agreements to you and negotiate all offers with your sole interest in mind. Help you through all property inspections, appraisals and the closing of the purchase and sale. Handle and explain all the paperwork involved in the sale of your property. Help you locate another property and make your move as easy as possible.
	Why You Should Choose Me To Market And Sell Your Home?
	I specialize in Residential Marketing specifically in the Vancouver area, so you are kept up-to-date on the market that affects you. I am a full time licensed professional Real Estate Agent, you and any possible prospective buyer for your property will receive prompt and professional service at all times. I pre-qualify buyers, so that I know what their tastes and requirements are. You will be inconvenienced as little as possible. I have contacts with lenders and financial institutions to assist buyers with mortgages; any prospective buyer will receive superior service from lenders to facilitate a sale if needed. I strategically negotiate the best possible price for you with buyers. You will receive the best price with the terms most important to you. I am trained in contract law and write binding legal contracts so you can count on the price and terms negotiated on the final contract of purchase and sale. I cooperate and am well liked and respected in the industry. My fellow Realtors will show your property to their prospective purchasers that they may be working with. I relate and communicate with both the asian and local market and will target market your property to the largest number of possible buyers.

In marketing your residential property I will initiate a proven systematic marketing campaign that I have developed. I have outlined and detailed each step of the campaign, which will be specifically adapted and modified to your own home.\|
	For Sale Sign An Oakwyn Realty "For Sale" sign will be place on your property, providing 24 hour market exposure.
	Multiple Listing Service Directory A residential data input form will be completed and forwarded to the Multiple Listing Service Directory (MLS). Detailed information about your property will appear on your property MLS listing and maintained on the MLS database for Realtors to access. Your property MLS listing will also be distributed to website data servers for prospective buyers doing online property searches.
	Title Search The current title of the property will be searched and filed for future reference if needed by any buyers.
	Photograph Your home will be professionally photographed and up to 20 pictures will be showcased in your property MLS listing.
	Advertising Copy An advertising copy will be created highlighting the features of your home and will accompany the photographs of your property in the MLS system.
	Additional Information Sheets. Details of your property and selling features will be incorporated in the creation of a specialized promotional information page to be provided to any potential buyers.
	Internet Information about your property will be placed online in the internet and will be available to the public through the Real Estate Board Of Greater Vancouver's websites at www.realtylink.org, www.mls.ca, www.realtor.ca. Your property MLS listing will also be uploaded to third party websites and internet search engines for increased online accessibilty.
	Sales meeting Details about your property for sale will be re-iterated and personally promoted to my sales colleagues at my office sales meeting.
	Zone marketing Customized promotional material will be used to zone market your specific property. Information that your home is now available for sale will be distributed to neighbors, as they often know friends or family that may want to move into your area.
	Sphere marketing In addition to zone marketing, I will sphere market your home to my extensive database of past and present clients and contacts. Details of your property will be marketed through my Market Update mailed flyers and social media websites.
	Agents open house I will book your property for a MLS "Agents open" tour. This tour will allow my fellow colleagues from all real estate firms in your area preview your newly listed property. I will personally be present to promote your property to other agents and answer any questions and concerns.
	Public open house Public open houses will be scheduled and held after consultation with you.
	Security I will hold and be present at both the "agents open houses" as well as all showings to personally insure the security of your home.
	Showings All showings of your home will be done through appointment only. All showings will be held with prior permission and confirmation from you.
	Follow up I will follow up with all prospective buyers and buyer's agents to personally further promote your home.
	Contact with you Ongoing contact with you will be made to discuss and inform you about the progress each marketing step had.
	Changes in market conditions You will be notified of any changes in the market conditions, such as an increase in competition or sales of comparable homes.

	Create The Package
	When prospective buyers look at a house, they are influenced by many subtle factors. Making sure these factors are working in your favor is what I refer to as "Packaging Your Property" for sale. And effective packaging can make a big difference to you.
	There are two fundamental packaging issues you should be aware of when preparing your house for sale.
	The personalization of your house When considering a house for purchase, the buyer often visualizes what it would be like living there. If the house is dominated by strong personal statements the buyer is less likely to feel comfortable, and therefore less able to visualize the property as his or her own. Personal statements are reflected in many areas. Unusual wall colors or heavily patterned wallpaper. Heavy odors from pets, tobacco or cooking smells. Sounds of loud music or television. Noisy children or barking dogs. Strong political or religious statements. Unusual art or furnishings. Any of the above may create a feeling that the house is dominated by someone else and may interfere with the buyer's ability to "feel at home". The impact of small details Small details make big statements about the condition, or just as important the perceived condition of your property. A house that shows poorly as a result of an overgrown lawn, an area of peeling paint, or simply the smell of mildew, may create the overall feeling that the property has not been cared for. If your house leaves a buyer with this impression, it could cause the buyer to discount your property and cost you money.
	The Model Home Effect
	The best way to make a buyer "feel at home" is to create an environment similar to that found in a model home. Obviously, you cannot recreate the feeling of a perfect display home without starting from scratch, but there are some valuable techniques to be learned.
	When walking into a model home you will notice several key points
	The environment is neutral. The colors and interior decorating accent the home's features. The smell is new and clean. The sound is either quiet or enhanced by subtle background music. All details are looked after from the manicuring of the lawn to floral arrangement in the entry.
	Preparing Your Property For Sale
	The First Impression
	You have probably heard how important the first impression is to the value of your house. But did you know that within 15 seconds a buyer has already developed an attitude towards your property? This is why establishing the right first impression is critical to achieving a successful sale. The following is an outline of those key components which create the overall first impression, including suggestions on how to make sure the buyer reacts favorably as possible. These suggestions will show you how to achieve many of the same effects of a model home while spending little time and money. If you own an apartment or townhome you may not have as much control preparing the outside of your home as a detached home, but you will be take advantage of "Packaging The Interior" as outlined below.
	The Visual Landscape Your property's landscape is not limited to the lawn and shrubs but encompasses everything from the street to your doorstep. For this reason, you must make sure each component of the visual landscape looks its best. The real estate industry refers to this as "curb appeal".
	The Street Make sure the street in front of your house is free of litter or debris. If necessary give it a fresh sweep. The Sidewalk and Front Walkway Sweep your sidewalk and walkway if needed and remove weeds that may be growing between the cracks. The Fence A freshly painted fence gives a home a crisp look. You should never let peeling, tired looking fence or squeaky gate stand between a prospective buyer and a positive first impression. The Shrubs Neatly trimmed shrubs are essential when selling your house. Taking the time to do this cost little, but has a big impact. The Lawn Besides being freshly mowed and trimmed, a lawn should look healthy. If there are spots that look beyond help a little sod goes a long way to restoring the look of a well-maintained lawn.
	The Home Front
	The Paint or Siding A fresh coat of paint can be one of the best investments you can make to increase the value of your property. If you do not want to spend the money to paint the entire house, consider just the shutters or the front of the house. If you have vinyl or aluminum siding, have a cleaning service wash or repaint it using a product designed for these materials. The Doorway The doorway is the focal point of your house. Dress up the front door by following a few of these guidelines. Repaint the door. Apply new door hardware. Clean or replace house numbers. Put a flower box or planter alongside the door. Clean or install a new front light fixture. The Windows The windows of your house can help increase the appeal of your property. When clean they allow maximum light in and show good maintenance. Be sure to replace any cracked or broken glass and apply touch-up paint where needed. The Roof The roof may be the single most important aspect of your home front. A well maintained roof will say a lot about the overall condition of the property. Here are few guidelines. Replace any broken or missing shingles/tiles. Repair flashing where needed. Paint eaves and fascia boards. If the roof is old and needs to be replaced consider having the work done before showing the property.
	Packaging The Interior
	There are many ways to create a more exciting and saleable interior, which can be achieved at surprisingly little cost. Before I begin making suggestions, let me outline the sensory selling tools that can be employed to provide an enormous impact.
	Light It is proven that people react more favorably to property shown under bright light than dark. The following steps should help keep your house as bright as possible. Keep windows clean. use adequate wattage in light bulbs. Consider replacing older fluorescent lamps, which darken with use. Use mirrors to magnify the feeling of light and space. Use light wall colors. Open drapes and blinds and turn on light prior to showings. Color A fundamental rule when selling your house is to keep colors neutral and light. The following are specific suggestions. White is the most popular exterior color Shades of white, off-white and very light pastels are the safest choices for the interior. Avoid highly patterned wallpaper whenever possible. Try to limit bright colors to accents like fresh flowers, towels, area rugs and shower curtains. Sound The sound of peace and quiet are some of the best sounds to have when your house is being shown to prospective buyer. But there are other sound considerations you should be aware of. Avoid barking dogs and noisy children, if possible. Avoid sounds of work like vacuums, dishwashers, clothes washers and dryers. Light classical or instrumental music can be effective in creating an upbeat atmosphere. Smell Smell has more impact than you would expect. The following are points where smell can work for or against you. The smell of newness is positive. This scent can be achieved by applying a fresh coat of polyurethane to natural wood or latex paint to walls. The smell of cleanliness is important to the selling environment of your house. Beyond actually cleaning, lemon oil or lemon wax can help create a lasting scent of freshness. Fresh flowers can also be effective. For a real heart warming touch place a dish of vanilla in a warm oven to create the aroma of fresh-baked cookies or bread. Sweeten the refrigerator with a box of baking soda. Smells to avoid include strong pet odors, tobacco, cooking, and oil or gas.